According to the 2019 Advertising Specialty Institute research U.S. consumers were asked which promotional products they currently owned. Promotional items are defined as items that have an advertiser’s logo and/or message on them. They are usually given away free by companies to consumers.
As the graphic below reveals promotional pens and drink ware are widely owned by consumers across the United States. Nearly 9 in 10 consumers report owning each. In fact, most categories of promotional products are owned by more than half of consumers!