THE POWER OF PROMOTIONAL PRODUCTS
According to the 2019 Advertising Specialty Institute research U.S. consumers were asked which promotional products they currently owned. Promotional items are defined as items that have an advertiser’s logo and/or message on them. They are usually given away free by companies to consumers.
As the graphic below reveals promotional pens and drink ware are widely owned by consumers across the United States. Nearly 9 in 10 consumers report owning each. In fact, most categories of promotional products are owned by more than half of consumers!
Respondents were asked how long they keep a typical type of promotional item. Across all promotional products, the average was about a year. Outwear, umbrellas and T-Shirts stay around the longest while calendars, writing instruments and Headwear are kept the shortest amount of time.
PROMO PRODUCTS MAKE AN IMPRESSION
The Advertising Specialty Institute then calculated the average number of impressions each promotional product receives. The number of impressions a product makes was derived from multiplying how long a recipient has the product by how many people they come into contact when using it by the frequency of it’s usage. In the U.S., outerwear generates the most impressions (6100) of any item measured in the study. This is because outerwear is often worn in public places where it can be seen by many people. Other items that deliver a large number of impressions are headwear, t-shirts, bags and writing instruments.
QUALITY AND UTILITY ARE WHY PEOPLE KEEP PROMO ITEMS
Alphen Marketing was established in 1982 and has over 35 years of marketing, production and manufacturing experience of affordable promotional products. We have a wealth of experience in supplying promotional products that provide businesses with cost effective and continuous repeat brand exposure well into the future. We achieve this by being a specialist manufacturer of button badges, acrylic keyrings and fridge magnets in South Africa. These three custom branded products are a very simple and effective promotional and marketing tool that is an affordable way to market your brand or company.
To learn more about Alphen Marketing and the other various products we stock you can visit us on our official website: https://alphenmarketing.co.za/